I was thrilled when Two Circles approached me to develop an influence strategy around Ligue 1.

The goal was to recruit a “crew” of influencers and creators to generate engaging content throughout the season and amplify our messaging on Prime Video Sport platforms.

Strategic Storytelling

Our approach centered on aligning each creator with a specific storytelling angle and scope of work. For example, we partnered with Nico Colombien, who took on the role of “Mister +1,” bringing in prominent figures from the rap and urban culture scene to enhance the excitement during key matchups.

Immersive Experiences

We also collaborated with Sam X Foot, who provided an insider’s perspective on the matches, allowing fans to experience the action like never before. This tailored strategy not only amplified our reach but also deepened the connection with the audience by showcasing diverse viewpoints within the football community.

Crafting this influence strategy for Ligue 1 was an exhilarating experience