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Brand platform building.
Research insights and creative directions.
Development of recommendations and activation plans.
Product positioning
Collaboration with agencies.
Stakeholder briefings (agencies, creatives, partners, etc.).
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Influence Strategy
Creative direction & storytelling research
Influencer and creator sourcing & casting
Co-creation with influencers.
Contract negotiation
Budget management
Follow-up & reporting
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Global Social Strategy
By platform editorial line & pillars
Creative concept research
Briefing and production monitoring of creative assets
Social platforms expertise: Instagram, Tik Tok, YouTube, Snapchat, X(Twitter), Threads, LinkedIn, Discord, Facebook…
Platform supervision and CM team management
KPI monitoring
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Creation of original concepts to highlight the specific characteristics of a brand or product
Creative and Art direction
Sourcing the right creatives, video artists, photographers, artists, influencers...
Project management and follow-up