VILEBREQUIN

WHEN YOU DESIGN AN INFLUENCE STRATEGY TO CELEBRATE 50 YEARS OF A PREMIUM BRAND

Vilebrequin is an iconic swimwear brand, known for its unique prints and Mediterranean spirit. For its 50th anniversary, the brand wanted to celebrate in style with a global influence strategy.

A creative celebration

I had the chance to work alongside the agency Mazarine to imagine and deploy this celebration. The idea: showcase a dedicated anniversary collection not only through classic influencer activations, but also by collaborating with talented creators — videographers, photographers, illustrators — producing original content for the brand’s social channels.

Strategy & Execution

My role was hands-on at every stage: casting, sourcing, negotiations, budget management, daily follow-up, and reporting.

The result: over 30 influencers across Europe and worldwide activated, and 100+ unique pieces of content produced, bringing the brand’s 50th anniversary to life across digital platforms.