Recently, I had the privilege of collaborating with LOEWE on the launch of a groundbreaking product featuring Kylian Mbappé, focusing on the brand's strategy influence.

As with many high-stakes projects, I can't share all the intricate details due to NDAs and embargoes. However, here's a glimpse into the experience…

Beyond a Brand

My primary mission was to immerse myself in LOEWE's unique universe, understanding its DNA and vision. This involved delving into internal documents and conducting extensive external research. The German brand is known for being into the invention of the television.

5-star casting

Even if the brand is rather premium, this collaboration with Mbappe portrays a more accessible product. Namely, a Bluetooth speaker. So we had to put together a cast of mainstream influencers and creators, but one that would sweep across several interests: Football, of course, but also Sport, Music, Fashion and Lifestyle. All of this targeting several territories: France, Germany, UK, USA...

No money. No problem

Today, when we talk about Influence, we talk about budget. But on this mission. No additional budget other than the gifting of the speaker accompanied by a handwritten note from Kylian. The result: a multitude of content created by the creators by themselves, and shares from Kylian, for a total reach of over 4M views.