For six months, I had the opportunity to work as a senior Creative Strategist at Monks Paris, on major accounts such as L’Oréal (with a strong focus on La Roche-Posay), Art Explora, Mugler (pitch), France Inter, as well as ongoing or pitch projects for brands like ALL and Garnier.

My mission went beyond writing decks and handing briefs to creatives. I was deeply involved from insight to execution, ensuring that the strategic foundations were fully reflected in the creative recommendations. Colleagues often described me as “in between” strategy and creativity — not just a planner, but someone who made sure ideas truly delivered on their strategic intent.

Consumer-First Planning

This experience allowed me to strengthen and affirm my vision of planning stratégique: a discipline that must always start with the consumer. Through research, studies, and data, I worked to identify real pain points and design strategies positioned as solutions. This consumer-centric approach confirmed for me that planning is not just about big ideas — it’s about finding meaningful ways to connect with people.

Collaboration Without Borders

I worked hand-in-hand with the Head of Strategy & Development and in close connection with influence, social, account, and creative teams. Being part of an international agency also gave me the chance to collaborate with teams across Europe, broadening the perspective and reach of our work.

This role was a milestone in my journey as a strategist — sharpening my ability to connect insights, creativity, and execution, and reinforcing my belief in a consumer-first approach to planning.