During four months, I had the incredible opportunity to serve as Head of Social Media at Razorfish, the digital arm of the PUBLICIS group.

In this role, I managed a talented team of seven and was deeply involved in a variety of projects for diverse brands, including Berluti, Purina, Mobilize, MonSavon, and Castorama, Dom Perignon and many more.

Leading a Dynamic Team

One of my key responsibilities was to guide and inspire my team, fostering creativity and collaboration as we developed impactful social media strategies. Each brand brought its own unique challenges and opportunities, allowing us to craft tailored approaches that resonated with their audiences.

A Winning Pitch

A highlight of my tenure was participating in a competitive pitch for a top-tier brand—one that holds a special place in the hearts of all French people, from ages 7 to 77. While I can't disclose the brand's name, I can share that winning this pitch was a significant achievement for me.

Share a new social media vision

Through this experience and all the brands I've worked with, I've had the opportunity to reflect on and challenge my vision of social media in 2025 and beyond. Many shifts are coming, and it was a stimulating experience to “sell” and share my beliefs and convictions to clients.