Club Legacyz is a young company reinterpreting the collectibles sector. I was lucky enough to meet the team several months before we started working together. This gave me an insight into their ambition and vision.

Months after our first meeting, they called on me to help them launch an “ICON” product featuring, and in partnership with, world champion and Manchester United player (at the time) Raphaël Varane.

My job was to support them on the digital and social media strategy around the launch, but also to challenge them on content production. We also worked together on an Influence activation that didn't see the light of day for the launch.

Since then, Club Legacyz has become a real brand, with partners including clubs such as Paris Saint-Germain, Arsenal and Real Madrid. They have also collaborated with NBA star Kyrie Irving.