LFP MEDIA.

WHEN YOU BRING SOCIAL CREATIVITY TO THE FRENCH FOOTBALL LANDSCAPE.

I was contacted by The Source, a creative agency with a strong social DNA, to work on LFP Media, the group gathering the Ligue 1’s media brands. The mission was particularly challenging as the ecosystem was shifting due to broadcasting rights issues, but it also offered the opportunity to work on innovative fan platforms.

Creating Social-First Concepts

I focused on three key products: Mon Petit Gazon (fantasy football), Coach Ligue 1 (fantasy football app), and Play Ligue 1 (a platform where fans could collect, trade, and vote for their favorite goals). My role was to act as a social creative: understanding each concept deeply, and then translating it into ideas that could live natively on social media and be amplified through paid media plans to recruit new users.

50 Ideas to Go Viral

I delivered a deck of 50 short-form video ideas — TikTok-friendly, ads-friendly, and motion-design ready — designed to highlight each platform in a viral and engaging way. This assignment required two of my key strengths: a deep knowledge of the French football ecosystem and an acute understanding of social media mechanics (hooks, trends, formats).

Example here and here