While collaborating with Clutch agency, I worked on a pitch exploring how PSG partners could activate players to generate visibility while staying true to both the club’s DNA and the partner’s identity.

My role was to analyze the brief, study the brands involved, and benchmark best practices from other major sports clubs and brands (Real Madrid, Arsenal, NBA and NFL major teams, etc.) The goal: provide the creative teams with a solid strategic foundation to design impactful activations.